The Most Important Website feature, Keywords and Key Phrases.

Keywords and Key Phrases are words that search engines record and use to understand your website and when it should be placed on a search result.  A Key Phrase is just a short combination of Keywords.  An auto repair shop would have Key phrases like auto repair, collision repair, auto painting, etc.  Clearly, these Keywords would be much different than a law firm would have.  Like social media hashtags, Keywords are how websites are found and should be well thought out.  Google will see a website that is all photos with no content close to dead, they isn’t enough data for them to index it. Note, never have text on the website that is the same color and the background so it cannot be seen by visitors, Google will punish you, it is considered cheating and sneaking in extra Keywords.

Google currently gathers keywords from the content on a website itself, rather than from a backend list. This means that words and content are crucial for SEO. enfohub has developed a unique feature called the SEO Block, which includes a list of key phrases, area names, and possibly zip codes. This feature is easily found and indexed by search engines, significantly enhancing your SEO. A helpful trick for programmers to test website content and keywords is to press both Ctrl and F at the same time. This will bring up an input box in the upper right corner. For local businesses, the first test is to input the name of the city or location and see how many times it appears, if at all. Many attractive websites lack any mention of the city or location. In such cases, Google cannot determine your location, making it impossible to place your website in search results. We see a lot of great-looking websites that are never in search results and are hard to find.

One of our customers' business is 'Tri-City Air'. The company that built their old website only included the company address, nowhere on the website are the names of the other cities they serve. This oversight can be significant; Google may only associate 'Tri-City Air' with just one of the three cities they operate in, because it lacks the crucial information of the names of the two other cities. Unfortunately, this is a much too common issue. 

We want you to understand the importance of keywords and how they must be carefully selected for everything you want your business to be found for and where you want to be found. Do not assume anything is obvious. Tri-City Air was surprised to learn why they were only being contacted by those in the vicinity of their office. With a name that included Tri-City, they thought that clearly at least three of the cities they worked in would have been added to their website.